E-Commerce · Digital Commerce · Sports
ALEJANDRO
FAJARDO
I don’t just manage e-commerce. I build it.
From selling sports merchandise online as a teenager to building digital commerce for businesses and professional sports organizations, I’ve spent years figuring out how to turn products, traffic and ideas into something people actually want to buy.
Hi, I’m Alejandro.
I’ve been building things online since I was 13. Let me show you where it took me.
LET’S GOThe receipts
Not decoration. These are the things I actually built, sold and managed.
10+
Years building and selling online
$100K+
Sales before age 18
1,200+
Products managed
4,500+
SKUs managed
+45%
Total sales growth at US Sportswear
Total company sales, the year after launching the e-commerce operation and the broader digital strategy. Not online-only growth — the whole business.
The positioning
From traditional business to digital business.
I’ve helped businesses go from “we need a website” to “we need a digital strategy.” I’ve built stores from scratch, positioned businesses in search, managed thousands of products, launched campaigns, worked with major sports brands and figured out how to connect online commerce with the real-world customer experience.
- 01
Age 13
The first computer
A YouTube channel, 50K subscribers and one lesson: attention has value.
- 02
Age 15
The first store
Mexican club merch into an underserved US market. $100K+ before 18.
- 03
Age 20
Liga MX
E-commerce at Club Tijuana Xolos as COVID pushed fans online.
- 04
US Sportswear
Invisible to findable
One physical store rebuilt into a digital business. +45% total sales.
- 05
Today
Behind the screen
Purchasing, inventory and warehouse operations at DoubleTree.
I don’t just manage stores. I help businesses go from invisible online to businesses people can find, trust and buy from.
SEE HOW I GOT HERE